sensory-driven design

Sensory-driven design is an approach that focuses on engaging and enhancing our five senses—sight, sound, touch, taste, and smell—to improve experiences with products, spaces, or interfaces. By understanding how people perceive and respond to sensory inputs, designers create environments and objects that evoke specific feelings, reactions, or behaviors. This method ensures designs are more intuitive, pleasurable, and meaningful, fostering better connections between users and their surroundings. Ultimately, sensory-driven design aims to make interactions more immersive, memorable, and aligned with human perception.