Sensory Attributes

Sensory attributes refer to the qualities of a product that can be perceived through the senses—taste, smell, sight, touch, and hearing. These attributes help us evaluate and experience a product, such as the sweetness of fruit, the aroma of coffee, the color of a fabric, the texture of a snack, or the sound of a crisp chip. They are essential for determining quality, appeal, and overall consumer preference. In essence, sensory attributes are the specific features that make a product enjoyable, recognizable, or appealing based on how we perceive it through our senses.