SenseMaker

SenseMaker is a tool that helps organizations collect and interpret people's stories and experiences to gain deeper insights into complex situations. Instead of traditional surveys, it presents individuals with narratives and asks them to share their perspectives, feelings, or interpretations. This approach captures rich, qualitative data that reveals patterns, trends, and underlying issues often missed by standard methods. By analyzing these stories, organizations can better understand stakeholder needs, cultural dynamics, or emerging challenges, enabling more informed and context-sensitive decision-making.