
Sendhil Mullainathan
Sendhil Mullainathan is an influential Indian-American economist and professor known for his work in behavioral economics, which studies how psychological factors affect economic decision-making. He has researched issues like poverty, social behavior, and decision-making under constraints. Mullainathan co-founded ideas42, a non-profit dedicated to applying behavioral insights to social problems. His work emphasizes how small changes in policy and environment can significantly impact decisions and outcomes, particularly for low-income individuals. He has contributed to our understanding of how economic conditions influence behavior and has provided valuable insights for designing effective interventions to improve lives.