semiotic analysis methods

Semiotic analysis examines how meaning is created through signs and symbols in cultural texts like images, language, or objects. It involves identifying the signs (words, images, symbols), understanding their underlying meanings, and exploring how they communicate messages or ideas. Analysts look at how different signs relate to cultural contexts, conventions, and viewer interpretations to uncover deeper messages or values embedded in the material. Essentially, it’s a way to decode the layers of meaning behind what we see and read, revealing the cultural assumptions and messages conveyed through signs.