semiotic analysis in advertising

Semiotic analysis in advertising is the study of how signs, symbols, and visuals convey meaning beyond their literal appearance. It examines how ads use images, words, colors, and symbols to evoke feelings, associations, or cultural ideas that influence consumer perceptions. Essentially, it uncovers the underlying messages and cultural symbols embedded in advertisements, helping to understand how they persuade or shape attitudes. This analysis reveals how adverts connect with viewers on a deeper, often subconscious level, enriching our understanding of their influence and strategic messaging.