Seller Representation

Seller representation refers to the services provided by a real estate agent or broker who exclusively represents the interests of the property seller during a transaction. This professional helps the seller determine a fair market price, markets the property to potential buyers, negotiates offers, and guides the seller through the sales process. Their primary goal is to achieve the best possible sale terms for the seller, ensuring that the seller's needs and preferences are prioritized throughout the transaction. Essentially, seller representation aims to advocate for the seller's interests while navigating the complexities of selling a property.