self-service technology

Self-service technology refers to tools and systems that allow customers to perform tasks independently without human assistance. Examples include ATMs, self-checkout kiosks, online banking, and mobile apps. These technologies streamline processes, reduce wait times, and provide convenience by enabling users to complete transactions or access information on their own. They are designed to be user-friendly, efficient, and accessible, helping businesses improve service speed and reduce operational costs while empowering customers to manage their interactions more flexibly.