Selective Distribution

Selective distribution is a marketing strategy where a manufacturer chooses specific retailers to sell their products, rather than allowing all stores to carry them. This approach ensures that the products are sold through retailers that align with the brand's image and target audience. It helps maintain a level of prestige and control over how the products are marketed and presented, while still reaching a wider customer base than exclusive distribution would allow. This strategy is often used for premium or specialized products where brand reputation and customer experience are crucial.