Segmentation Techniques

Segmentation techniques are methods used to divide a larger group of people or things into smaller, more targeted parts based on shared characteristics. Think of it like sorting a big box of mixed items into groups—such as age, location, interests, or buying habits—to better understand or address each group's specific needs. In marketing, segmentation helps businesses tailor their messages and products to different audiences, making their efforts more effective. Common techniques include demographic segmentation (age, gender), geographic segmentation (location), psychographic segmentation (lifestyle, values), and behavioral segmentation (purchase habits).