Segmentation, Targeting, and Positioning (STP)

Segmentation, Targeting, and Positioning (STP) is a marketing approach that helps companies connect with the right customers. Segmentation involves dividing the market into smaller groups based on shared characteristics, such as age, interests, or location. Targeting means selecting the most attractive group to focus marketing efforts on. Positioning is how the company wants that group to perceive its product or brand, emphasizing key benefits that meet their needs. Together, STP ensures that marketing messages are relevant and effective, helping businesses attract and retain customers by tailoring their strategies to specific audience segments.