Segmentation Strategy Framework

The Segmentation Strategy Framework is a structured approach businesses use to identify and divide their target market into specific groups based on common characteristics like age, location, or buying habits. This helps companies tailor their marketing efforts and products to meet the unique needs of each group more effectively. The framework involves analyzing data to find distinct segments, understanding each group's preferences, and then developing targeted strategies to engage them. Ultimately, it allows businesses to allocate resources efficiently, increase customer satisfaction, and improve overall marketing success by focusing on the right audiences.