Section 2(d) (likelihood of confusion)

Section 2(d) relates to trademark law and addresses the likelihood of confusion between similar trademarks. It states that a new trademark cannot be registered if it is so similar to an existing trademark that it may confuse consumers about the source of the goods or services. The primary concern is that consumers might mistakenly believe that the new product comes from the same company as the established one, which could mislead them about quality or origin. This section helps protect brands and consumers from confusion in the marketplace.