secondary research

Secondary research involves gathering information that has already been collected and published by others, such as reports, studies, articles, or online sources. Instead of creating new data through surveys or experiments, you analyze existing information to gain insights, understand trends, or inform decisions. This approach saves time and resources, making it useful for understanding the broader context, supporting hypotheses, or identifying gaps in knowledge. It’s a common step in research processes, providing a foundation before conducting primary research or further analysis.