Search Engine Rankings

Search engine rankings refer to the order in which websites appear in search engine results for specific queries. When you search for something, the engine assesses many factors—such as relevance, content quality, and website authority—to determine which sites are most useful. Higher-ranked websites appear closer to the top of the results, making them more likely to be clicked. Good SEO practices help improve a website’s ranking by optimizing content, keywords, and technical aspects to align with these evaluation factors, ultimately increasing visibility and traffic.