Search Cost

Search cost refers to the time, effort, and resources spent when trying to find information, products, or services. For example, when shopping for a new phone, search costs include researching options, comparing prices, reading reviews, and visiting stores or websites. These costs can influence how easy or difficult it is to make an informed decision. Lower search costs make it quicker and easier to find what you're looking for, while higher costs can discourage searching or lead to less optimal choices. Overall, search costs impact consumer behavior and market efficiency.