Scottish Tourism Alliance

The Scottish Tourism Alliance (STA) is an organization that brings together businesses, organizations, and individuals involved in Scotland’s tourism industry. Its goal is to promote and support tourism across the country, helping it grow sustainably and effectively. The STA works to influence government policies, provide industry guidance, and encourage collaboration among members. By doing so, it aims to enhance Scotland’s reputation as a desirable travel destination, boost local economies, and ensure a high-quality experience for visitors. In essence, the STA acts as a collective voice advocating for the interests and development of Scotland's tourism sector.