Scottish newspaper industry

The Scottish newspaper industry comprises several regional and national publications that serve the public with news, politics, sports, and culture. Historically rooted in print, many outlets have shifted towards digital platforms due to declining print sales and changing reader habits. Major titles include The Scotsman, The Herald, and The National. The industry faces challenges from digital advertising competition and audience fragmentation, leading to financial pressures and industry adjustments. Despite these hurdles, Scottish newspapers continue to play a key role in informing and shaping public discourse, often balancing traditional journalism with innovative digital content to stay relevant.