Scion

Scion was a brand of small, sporty cars created by Toyota, introduced in 2003 and discontinued in 2016. It aimed to appeal to younger drivers with stylish designs and a focus on customization, offering models like the tC, xB, and FR-S. Designed as a separate, more youthful division, Scion provided a distinct identity while leveraging Toyota's reliability. The brand emphasized affordability, unique aesthetics, and a modern, lifestyle-centric approach. While it ultimately folded back into Toyota, Scion helped attract new customers and showcased innovative marketing strategies within the automotive industry.