Schwartz's Value Survey

Schwartz's Value Survey is a tool used to understand people's core values—what they believe is important in life. It identifies ten broad types of values, such as honesty, kindness, success, and security, which influence our attitudes and behaviors. The survey asks people to rate the importance of different statements reflecting these values, helping researchers and organizations understand how individual values shape choices and actions. Ultimately, it provides insight into what motivates people and how different values relate to each other across cultures and contexts.