Schwartz's Theory of Choice

Schwartz's Theory of Choice suggests that having too many options can make decision-making overwhelming and lead to dissatisfaction. When people face numerous choices, they may experience stress, regret, or paralysis because they fear making the wrong decision or worry about missing out. The theory emphasizes that reducing options to a manageable number can enhance satisfaction, promote better decisions, and improve well-being. Essentially, a balanced variety of choices helps people feel more confident and content with their decisions, avoiding the pitfalls of decision overload.