Schwartz's Theory of Basic Human Values

Schwartz's Theory of Basic Human Values suggests that people hold core values that guide their behavior and decisions. These values are universal but vary in importance across individuals and cultures. The theory identifies ten values, such as self-direction, achievement, security, and kindness, which are organized along two dimensions: openness to change versus conservation, and self-enhancement versus self-transcendence. Essentially, it explains how different values motivate us and influence our actions, with some priorities emphasizing exploration and independence, while others focus on stability and social harmony.