Schwartz (author of "The Paradox of Choice")

Barry Schwartz, author of "The Paradox of Choice," is a psychologist and professor known for his research on decision-making and human happiness. He argues that while having some choices is beneficial, too many options can overwhelm us, leading to anxiety, indecision, and dissatisfaction. Schwartz suggests that excessive choice can paralyze us and diminish our overall well-being, emphasizing the importance of focusing on what truly matters and simplifying decisions to enhance contentment and mental health.