Schrift und Bild

"Schrift und Bild" refers to the relationship between text and images in communication. Schrift (text) conveys specific information through words, offering detailed explanations or narratives. Bild (images), on the other hand, communicate visually, often evoking emotion or illustrating ideas quickly. Together, they complement each other—images can capture attention and provide context, while text clarifies or deepens understanding. This combination is widely used in advertising, books, and media to enhance message effectiveness, making content more engaging and accessible by blending visual and linguistic elements.