Schramm's model

Schramm's model of communication describes it as a dynamic process involving a sender who creates a message, which is then transmitted through a medium to a receiver. Both the sender and receiver interpret and understand the message, which can influence future communication. Effective communication depends on shared understanding and active feedback between the parties. This model emphasizes that communication is interactive and context-dependent, where meaning is shaped by both the sender’s intent and the receiver’s interpretation, making it a continuous, reciprocal process.