schema activation

Schema activation refers to the process where our brain retrieves relevant stored knowledge or mental frameworks—called schemas—when we encounter new information or situations. These schemas help us quickly interpret and respond by connecting new details to what we already know. For example, seeing a handshake might activate your understanding of formal greetings. This process makes understanding faster and more efficient, as your mind applies existing knowledge to make sense of current experiences. Schema activation occurs automatically and influences how we perceive, interpret, and remember information in everyday life.