scent branding

Scent branding is the strategic use of a specific fragrance to create a memorable and positive association with a brand or space. By introducing a unique or familiar scent in stores, hotels, or workplaces, companies aim to enhance customer experience, evoke emotions, and foster brand recognition. The scent becomes an invisible yet powerful tool that influences perceptions and behaviors, helping consumers remember and feel more connected to the brand. Essentially, scent branding leverages smell to reinforce brand identity and deepen emotional engagement with customers.