Scaling Up (by Verne Harnish)

"Scaling Up" by Verne Harnish is a business framework that helps companies grow successfully by focusing on four key areas: People (building a strong team), Strategy (clear goals and differentiated value), Execution (efficient processes), and Cash (financial health). It emphasizes aligning these components, maintaining focus, and fostering disciplined communication to manage growth without losing quality or direction. The approach provides practical tools and disciplined routines for leaders to expand their business sustainably while adapting to new challenges.