Save Our Swirled

Save Our Swirled is a social media campaign launched by Baskin-Robbins to promote awareness about climate change and environmental issues. Through vibrant visuals, videos, and messaging, it encourages customers to support sustainability efforts—like reducing plastic waste and conserving water—while enjoying their favorite ice cream. The campaign aims to inspire individuals to take small but meaningful actions to protect the planet, aligning the joy of indulging in ice cream with responsible environmental stewardship. It’s a way for Baskin-Robbins to engage consumers in environmental causes while enhancing brand awareness.