Saudi Broadcasting Authority

The Saudi Broadcasting Authority (SBA) is a government agency responsible for overseeing and managing broadcasting services in Saudi Arabia. It supervises television and radio channels, ensuring content aligns with national policies and cultural values. The SBA also regulates the industry, licenses broadcasters, and promotes media development within the country. Its goal is to provide informative, educational, and entertainment content that supports Saudi Arabia's social and cultural objectives while adapting to modern media trends.