Saturation theory

Saturation theory suggests that in systems like markets or networks, there's a point where adding more of a resource, such as data or products, no longer increases benefit or engagement. For example, once most of the audience has seen a message or product, sharing it again doesn't generate new interest or sales. This concept helps understand the limits of growth and how resources or information become less effective once a threshold is reached. It emphasizes the importance of timing and distribution strategies to maximize impact before saturation occurs.