satire in advertising

Satire in advertising uses humor, irony, or exaggeration to critique or highlight social, political, or cultural issues. It aims to capture attention and provoke thought by presenting familiar topics in a humorous or exaggerated way, often prompting viewers to question norms or assumptions. This approach can make the message more engaging and memorable, and it often appeals to audiences with a sense of wit or awareness. While it can be persuasive, its primary goal is to entertain and provoke reflection, encouraging consumers to see issues from a different perspective.