sanitation marketing

Sanitation marketing is a strategic approach to promote improved hygiene and sanitation practices by understanding and influencing consumer needs and preferences. It involves designing and offering affordable, acceptable, and accessible sanitation products and services that motivate households and communities to adopt better hygiene habits. Unlike traditional approaches that focus solely on provision, sanitation marketing emphasizes creating demand, raising awareness, and ensuring solutions align with users' desires and circumstances. This approach helps increase the use and sustainability of sanitation facilities, ultimately improving public health and well-being.