Samuel Adams (Jim Koch)

Samuel Adams, better known as Jim Koch, is an American entrepreneur and the founder of Boston Beer Company, the brewery behind Samuel Adams beer. He started brewing craft beer in his garage, inspired by traditional brewing methods, and launched the brand in 1984. Jim Koch helped popularize the craft beer movement in the United States, emphasizing quality and flavor over mass production. Under his leadership, Samuel Adams became one of the first successful craft beer brands, transforming the American beer industry and encouraging other small breweries to innovate and grow.