Samsung Sports

Samsung Sports is a comprehensive division within Samsung focused on developing and enhancing sports-related technology and experiences. It aims to innovate equipment, apparel, and digital platforms that support athletes, teams, and sports fans. This includes advanced wearable devices, smart apparel, and digital solutions designed to improve performance, track progress, and provide engaging content. Samsung Sports also collaborates with sports organizations and events to integrate technology seamlessly into the sporting world, promoting healthier lifestyles and enhancing spectator experiences. Overall, it combines Samsung's expertise in electronics and digital innovation to advance the future of sports.