Samoa Tourism Authority

The Samoa Tourism Authority (STA) is the official organization responsible for promoting and managing tourism in Samoa. Its goal is to attract visitors to explore Samoa’s natural beauty, culture, and hospitality, while ensuring sustainable and responsible tourism practices. The STA develops marketing campaigns, coordinates tourism initiatives, and supports local businesses and communities to benefit economically and culturally from tourism. By doing so, the authority helps maintain Samoa’s reputation as a welcoming destination and contributes to the country's overall development and preservation of its unique island identity.