sales trends

Sales trends refer to the patterns and movements in the amount of products or services sold over a period. They can show growth, stability, or decline, often influenced by factors such as market demand, economic conditions, seasonality, and new competitors. Analyzing these trends helps businesses predict future performance, adjust strategies, and identify opportunities or challenges. For example, a steady increase indicates healthy demand, while fluctuations might suggest changing customer preferences or external impacts. Overall, understanding sales trends provides insights into a company's health and guides better decision-making.