Sales Territory Design

Sales territory design involves strategically organizing specific geographic areas or groups of customers assigned to sales representatives. The goal is to optimize sales efforts by ensuring that each salesperson has a manageable area to cover, which increases efficiency and enhances customer relationships. Factors considered include customer demographics, market potential, and sales representative strengths. A well-designed sales territory enables companies to maximize sales opportunities, balance workloads among their sales team, and ultimately improve overall performance and customer satisfaction.