Sales Qualified Lead (SQL)

A Sales Qualified Lead (SQL) is a potential customer that a sales team has identified as genuinely interested in their product or service and ready for further engagement. This means the lead has shown clear signs of buying intent, such as requesting a demo or discussing pricing, and has been evaluated to meet specific criteria indicating they are likely to become a customer. Essentially, an SQL is a lead that has moved beyond initial interest and is now actively being considered for a purchase, making it a priority for the sales team to pursue.