Sales Management Association (SMA)

The Sales Management Association (SMA) is a professional organization focused on improving the skills, knowledge, and performance of sales managers and sales teams. It provides research, training, certification, and networking opportunities to help sales leaders develop effective strategies, adopt best practices, and drive revenue growth. By serving as a resource hub, SMA helps organizations optimize their sales processes and stay current with industry trends, ultimately enabling more effective management and better results in sales efforts.