Sales Incentive and Compensation Planning

Sales incentive and compensation planning involves designing programs that reward salespeople for their performance. This includes setting up commissions, bonuses, and other rewards tied to sales targets. The goal is to motivate the sales team to achieve business objectives while ensuring fairness and competitiveness. Effective planning takes into account market standards, the company’s financial goals, and individual contributions, creating a structure that encourages high performance and aligns sales efforts with overall company strategy. Ultimately, it helps attract and retain talent while driving revenue growth.