Sales Development Rep (SDR)

A Sales Development Representative (SDR) is a professional responsible for identifying and qualifying potential customers for a company's products or services. They typically focus on reaching out to prospects through calls, emails, or social media, engaging their interest, and assessing their needs. The goal is to generate qualified leads and set up meetings or demos for the sales team to close deals. Essentially, SDRs act as the initial point of contact, building relationships and ensuring that sales efforts are targeted towards prospects most likely to benefit from and purchase the offering.