Sales channels

Sales channels are the avenues or routes a business uses to sell its products or services to customers. They include methods like physical stores, online websites, mobile apps, phone orders, or even third-party retailers and distributors. Essentially, sales channels are the different platforms or locations where customers can discover and purchase products. Using multiple channels allows businesses to reach a broader audience, improve convenience, and boost sales. Effective management of sales channels ensures a seamless buying experience and helps optimize revenue across all touchpoints.