Salen & Zimmerman

Salen & Zimmerman are prominent figures in game design and theory, known for their work on understanding games as systems of rules, interactions, and experiences. They emphasize that games are not just about competition but also about their role in culture and social interaction. Their book, "Rules of Play," outlines how game design can create engaging experiences through mechanics, dynamics, and aesthetics. They encourage designers to think critically about the implications of games and how they can foster creativity, communication, and problem-solving in players. Their framework helps in analyzing games beyond mere entertainment.