Saint Lucia Tourism Authority

The Saint Lucia Tourism Authority is the official organization responsible for promoting and developing tourism on the island of Saint Lucia. Its goal is to showcase the island’s natural beauty, culture, and attractions to attract visitors from around the world. The authority works to support local businesses, improve visitor experiences, and ensure sustainable tourism growth. It also provides information, marketing campaigns, and events to enhance Saint Lucia's reputation as a desirable travel destination. Essentially, it acts as the island’s ambassador, helping to boost the economy by encouraging tourism.