Safiya Umoja Noble

Safiya Umoja Noble is a scholar and researcher who studies how algorithms and technology influence society, especially regarding race, gender, and inequality. She is best known for her work on search engines like Google, highlighting how their results can reinforce stereotypes or biases. Through her writings and teaching, Noble raises awareness about the ethical and social impacts of digital systems, advocating for more fair, transparent, and equitable technology design. Her work combines insights from technology, sociology, and law to help improve how digital tools serve all communities.