S-D Logic

Service-Dominant (S-D) Logic is a framework that shifts the focus of businesses from selling products to creating value through services and relationships. It emphasizes that value is co-created by businesses and customers working together, rather than being embedded in a product. This perspective highlights the importance of interactions and experiences in delivering value, suggesting that all economic activity is essentially about providing services. In this view, products are merely a distribution mechanism for services, and successful businesses foster ongoing connections with their customers to enhance their overall experience and satisfaction.