S-curve Theory

S-curve Theory describes how new ideas or technologies develop and evolve over time. Initially, growth is slow as early adopters experiment and learn. Then, as the concept gains traction, adoption accelerates rapidly. Eventually, growth slows again as the market becomes saturated, reaching a plateau. The resulting pattern of growth resembles an "S" shape on a graph. This model helps businesses and innovators understand the typical life cycle of products and technologies, allowing them to strategize timing for launching or updating innovations effectively.