Ryohin Keikaku

Ryohin Keikaku is a Japanese retail company best known for operating Muji, a global brand that offers minimalist and functional household and personal products. Their approach emphasizes simplicity, quality, and sustainability, with an emphasis on design that reduces excess and waste. The company focuses on creating products that are practical, durable, and easy to use, while also being environmentally conscious. Ryohin Keikaku values transparency and customer satisfaction, aiming to provide goods that enhance everyday life with minimal impact on the planet.