runway models

Runway models are visual professionals who showcase fashion designs during fashion shows, acting as live ambassadors for designers and brands. They walk along a designated path, called the runway or catwalk, displaying clothing and accessories to an audience, which often includes buyers, press, and consumers. Their role involves highlighting fit, style, and movement of garments, helping stakeholders assess how the designs look and function in real life. Models must maintain poise, confidence, and awareness to effectively present the collection. Their work is crucial for marketing and sales, bridging creative design with consumer interest.